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If you are not familiar with Quora, it’s actually a platform to ask questions and connect with people who contribute unique insights and quality answers. What I love Quora is that it gives you very targeted audience who are looking for solutions that you are offering.
Within a couple of months after joining Quora, I was able to build my list from ZERO to 500 and then to 1000. The best part is that it’s a very targeted list of people who are interested in what I can offer.
So, today I want to share with you how I did it and hope you can find it helpful.
Here are the exact steps:
Step 1: Identify relevant topics
First, you need to identify the topics that are related to your niche.
Let’s say your niche is about teaching people how to make money with affiliate marketing, then here are some relevant topics that you can find questions to answer:
- Affiliate marketing
- Make extra income
- Make money online
- Online business
- Make money from home
- Home business
- Side income
- Side hustle
- Work from home
The more relevant topics you can find, the better it is.
That means you get to reach a wider audience. In Quora, each topic has its own followers. Some topics have much more followers than others. Preferably, you want to find questions under topics that have a lot of followers.
Step 2: Find “right” question to answer
Next, you need to find the “right” questions to answer.
So, what do I mean by “right” questions?
By that, I mean questions that can potentially give you a lot of subscribers after you’ve written an answer. Because our main goal right now is to build a list of targeted audience.
Then, how do you pick the “right” question to answer?
Below are a few factors that you should look at before deciding whether it is a “right” question. You can find all these information under the “Question Stats”.
• The last asked date
This tells you whether or not the question is still relevant.
The more recent the question, the better it is.
For example, today is early Jan 2018. This question was last asked Nov 20, 2017, which is about over a month ago. This is considered quite recent.
Here’s another example:
You can see that this question was last asked 14th May 2017 which is more than half a year ago. Compared with the question above, I would pass up this question and answer the question shown above.
If it’s a new question which was only asked hours ago, it is also good. What that means is that you will be one of the first few to write an answer to. When your answer is the first or one of the first few, it’s more likely that your answer will get read.
• The number of followers
The more followers the question has, the better it is.
When you write an answer, all the followers will get notified that a new answer is now available to a question that they follow.
Let’s say, that question has thousands of followers. That means you would be reaching these thousands of targeted audiences. When you find yourself in this situation, make sure your answer is a damn good one with a strong call to action at the end.
Example #1: Very few public followers to this question = Poor choice of question to answer
Example #2: Hundreds of public followers to this question = Good choice of question to answer
• The number of views to date
The more views to date, the better it is.
That simply means that there is a lot of interest. And that is what we are going after.
For example, a question was posted a couple of years ago and has so far only 2000 views.
Compared that with another question that was posted around the same time but has so far 100,000 views, you would want to answer the question with more views.
Example #1: A couple of thousands of views to this question = Poor choice of question to answer
Example #2: Hundred thousands of views to this question = Good choice of question to answer
• The number of existing answers
The less existing answers the question has, the better.
This is self-explanatory.
The more existing answers, the more competition.
If there are already 100 plus answers to a question, your answer has a high chance of getting buried and never being seen.
Step 3: Write answers that get shares, upvotes and views
After you have found the “right” question to answer, then you need to write a really good answer that gets a lot of upvotes, shares and views. Hopefully, your answer also gets featured in the daily Quora digest and emailed to thousands of people on its list.
Below are a few tips to help you with it:
• Tell a story (preferably your story)
Everyone loves stories, especially good stories.
It’s more memorable and easier to connect with your audience emotionally.
Good stories with a clear message are the best.
When you answer the question from a story, the length of your answer becomes irrelevant here.
I have seen so many good short stories get tons of upvotes, shares and views.
• Give value
This is probably the most important of all.
When you write an answer, your primary objective should always be to give as much value as possible to the people who are asking the question.
The secondary objective should be to get more views and subscribers.
The good news is that the more value you give, the higher chance your answer will get more upvotes which in turn will bring you more views.
When a lot of people like and upvote your answer, your chances of getting featured in Quora Digest will increase significantly.
Here’s the perks of getting featured to Quora Digest:
• Go in-depth
When you are answering a question, especially a how-to question, it’s good to go in-depth. By going in-depth, you not only show the viewers that you are an expert in this subject, but also shows that you are really giving a lot of value to the viewers for free.
Compared to some half-hearted answers with some generic advice, your answer would win more hearts and upvotes from the viewers.
Step 4: Convert the views into subscribers
Lastly, views means nothing if you are not able to convert the views into subscribers.
To do that, you need to include a good Call to Action at the end of your answer.
Generally, it’s a link to an opt-in page where you give them a “bribe” in exchange for their email address.
The “bribe” must be something of value. It can be a free eBook, case study, templates or ultimate guides.
Note: you should always state clearly what EXACTLY they will see or get once they click the link. This is one of the Quora guidelines that you must follow.
This is an example of my opt-in “bribe”:
Within your answers, you can also place a couple of links that bring people to your blog posts, YouTube videos or Podcast which you believe can help answer the question.
The bottom line is that you should always give value and be relevant.
Quora has been a good list building strategy for myself, helping me build a list of highly targeted subscribers in a very short period of time. I hope that you get a lot of value from this step by step system I have shared with you.
If you think this is helpful to you, may I ask you for a favor to help share it on Facebook or Twitter? So, more people can read it and benefit from it as well:)
Lauren Cecora says
Wow!! I am absolutely going to look into this! Thank you times a million for this!
Gladice Gong says
Thank you for commenting! Glad that you liked and found it useful.
Very informative article! I use Quora myself, but never thought about using it to build my subscription list. How would you use Quora if you are trying to gain subscribers for a motherhood blog?
Gladice Gong says
For motherhood blog, first you can search for relevant topics in Quora. I just did a simple search for the term ” motherhood” and I found that it has 75k followers for this one topic. Here is the link: https://www.quora.com/topic/Motherhood . There are other relevant topics you can find. This is just one of the many related topics.
Under each topic, you then find ” right” questions to answer and make sure that you give a lot of value in your answer. At the end of your answer, you can say that if you are interested in related topics, you have a few great articles to recommend and put links to your blog articles. One advice is that try not to put links in every answer you write. It might look spammy to Quora. So, try to have a good mix of answers with links and no links. Hope this helps:)
Thank you for this very substantial article! I will try this out for sure. 😃 Keep up the awesomeness.
Gladice Gong says
Thank you for commenting:) Glad that you find it helpful.
Herlina Kwee | Making LOL says
This is a really great in-depth article for utilizing quora. Personally, I haven’t used it. Thanks for sharing this, Gladice.
Thank you a lot for this article!
That’s exactly what I’ve been looking for. I am quite active on Quora but struggling to put all the pieces together to convert it into subscribers.
I will let know how it works for me.
Gladice Gong says
Thanks for your kind words, Jenn! Glad that you find it useful:) Yes, pls let me know how it works for you:)
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