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David Gardner is one of the founders of Motley Fool.
He started one of Motley Fool’s most popular stock-picking services, Motley Fool Rule Breakers, in 2004.
David Gardner also wrote an investing book called “The Motley Fool’s Rule Breakers, Rule Makers: The Foolish Guide to Picking Stocks.”
So, this article is focused on Motley Fools Rule Breakers stock picks as well as its stock picking principles.
Rule Breakers Stock Picking Principles
So, how does the team of analysts at Motley Fool pick stocks?
What investment principles do they follow?
When it comes to stock investing, they always go for companies that have huge growth potential and may be the market leader in the next 10 years.
Yes, they recommend investing for the long term because that’s how the best investors such as Peter Lynch make money through investing.
So, you probably won’t see them sell the stocks after it has gone up 20% or 30% percentage in one year, and you might probably not see them sell the stocks even after their price has gone up by 100% as long as they believe in the business’s fundamentals.
Now, let’s see what they are looking for in a company before investing in it.
Key Trait #1: Top Dog & First Mover In Important Emerging Industry
The Motley Fool believes that you should always look for companies that are market leaders (based on market cap or revenue) in important emerging industries.
As the biggest player in the industry, a company has a lot of natural advantages over its competitors.
For example, a company has more pricing power because of its market share and also tends to have more capital to help it ride through the economic downturn better than smaller players in the same industry.
Now, what are the emerging industries?
And why emerging industries?
Emerging industries are new industrial sectors that are growing at a rate faster than the overall economy.
Such industries usually come into being when customers need change, new technologies replace older ones, or when new socioeconomic conditions emerge.
Here are some examples of emerging industries in the world right now:
- Artificial Intelligence
- Blockchain technology
- 3D printing
The Motley Fool prefers emerging industries because it has the highest potential to give you massive returns in the long term.
About 10 to 15 years ago, e-commerce was a completely new and emerging industry.
Key Trait #2: Sustainable Advantage ( Patent Protection, Visionary Leadership, etc)
It must have sustainable competitive advantages over its competitors.
Sustainable competitive advantages are company assets, attributes, or abilities that are hard to surpass, and therefore put the company in a favorable long-term position over competitors.
So, what are some examples of sustainable advantages?
Visionary leadership is one good example.
Apple is what it’s today all thanks to the visionary Steve Jobs who revolutionized six industries:
- Personal computers
- Animated movies
- Tablet computing
- Digital publishing
Other examples include patents, branding, and cost efficiency.
Key Traits #3: Good Management Team
When you invest in a business, you want to make sure that the business is run by competent people.
Because they are the decision-makers of the company and run the day-to-day business.
For example, what new products should they launch?
How do they position their products?
How do they distribute the products?
How do they price their products?
There are so many important business decisions for them to make.
At the end of the day, whether or not the business will do well, very much depends on those business decisions.
Key Traits #4: Businesses that solve real-world problems at scale
It also must help solve real-world problems and do it at scale.
One good example is Apple.
It consistently comes up with great products to help make people’s lives better.
In the case of the iPhone, it’s so much easier to use and very fast to load.
It also allows you to stay connected with family and friends through FaceTime.
With iTunes, people can listen to their favorite music on the go.
So far, Apple has sold over 1.3 billion iPhones all over the world since its launch in 2007.
Since 2001, Apple’s stock price has grown by 15,000% making the company worth $1 trillion.
That’s why you should always invest in businesses that can scale.
Rule Breakers Stock Picks For The Bear Market
Now, let’s look at some of Motley Fool’s stock picks in the past.
In 2018 after the market has been on a bull run for almost 10 years, Motley Fool Rule Breakers picked 5 stocks to help investors prepare for the bear market on one of the Rule Breakers Podcast episodes.
Here are Rule Breakers’ five stock picks:
- Novo Nordisk
All of these five stocks are big-cap companies and industry leaders with a competitive edge in their respective industries.
The reason behind these stock picks is that big-cap market leaders with a very strong balance sheet and a lot of cash are better positioned to weather any economic slowdown.
Now, let’s see how these five stocks performed during the Coronavirus crisis.
Alphabet: It has gone up by about 170%* as of 11th Feb 2022 since it was recommended in 2018.
Apple: it has gone up by close to 300%* as of 11th Feb 2022 since it was recommended in 2018.
Novo Nordisk: it has gone up by about 110%* as of 11th Feb 2022 since it was recommended in 2018.
Tencent: It has gone up by about 10%* as of 11th Feb 2022 since it was recommended in 2018.
Amazon: It has gone up by about 100%* as of 11th Feb 2022 since it was recommended in 2018.
[*Returns as of 11th Feb 2022. Past performance is no guarantee of future results. Individual investment results may vary. All investing involves risk of loss.]
Rule Breakers’ Best Stock Picks
Now, what are Rule Breakers’ best stock picks?
Motley Fool Rule Breakers, one of Motley Fool’s most popular stock-picking services, helps stock investors find market-beating growth stocks.
Here are just some of the best stock picks:
- MercadoLibre: 5,589%*
- Tesla: 14,656 %*
- Shopify: 39,116%*
- The Trade Desk: 16,918%*
- Intuitive Surgical: 5,232%*
- Meta (Previously Facebook): 1,143%*
- Etsy: 979%*
- Hubspot: 514%*
- Monster Beverage: 1,441%*
- Universal Display: 1,464 %*
[*Returns as of 27th Jan 2022 since it was first recommended. Past performance is no guarantee of future results. Individual investment results may vary. All investing involves risk of loss.]
As you can see, a few of Rule Breakers’ best growth stock picks are not just 10-bagger stocks but also 50-bagger stocks and 100-bagger stocks.
How To Get The Latest Stock Picks
If you want to get all the latest stock picks, joining Motley Fool Rule Breakers is the best way.
By the way, I’ve been a Rule Breakers member for years.
So, why did I join Motley Fool Rule Breakers?
One of the main reasons is that I wanted to get some exposure to high-growth stocks that could be the next ten-bagger stocks (i.e. the next Amazon, the next Apple, the next Google, etc)
These are the kinds of stocks that could really exponentially grow my investment portfolio.
Motley Fool’s stock-picking service, Rule Breakers’, is EXACTLY what I was looking for.
Could I have done all the stock research myself?
I highly doubt so.
First, there are more than 3000 stocks in the US stock market alone.
Secondly, I cannot do this full-time. (Even if I could, it would also be impossible for me to research every single one.)
By leveraging the Motley Fool’s team of experienced investment professionals, I not only save a lot of time on stock research but I also get the best stock picks that I might otherwise have missed.
By the way, I don’t buy every single stock recommendation in the Rule Breakers.
Because I only allocate a small percentage of my portfolio to high-growth stocks and high-growth stocks are risky and volatile.
Essentially, I subscribed to Rule Breakers mostly to find high-growth stock ideas.
If I find a stock idea that interests me, I will do my own research on this stock using Seeking Alpha.
So, what’s exactly included in your Motley Fool Rule Breakers subscription?
Below is what you will get:
- You will receive two stock recommendations every month, as well as their monthly “Best, Buys Now“:
- On the first Thursday of the month, you will receive a new stock recommendation
- and on the second Thursday, you will receive 5 New Best Buys Now
- On the third Thursday, you will receive a new stock recommendation
- and on the fourth Thursday, you will receive another 5 New Best Buys Now
- You will receive a real-time email notification when it’s time to sell, so you are never left wondering what to do
- You gain instant access to all the previous Motley Fool Rule Breaker recommendations
- The Motley Fool’s Best Buy Now
- The Motley Fool’s Starter Stocks (which is great for new investors who are looking for stock ideas to build their investment portfolio)
For all their stock recommendations, they will walk you through the buying case for a stock, spelling out exactly why a company might be a good addition to your portfolio, as well as the potential risks.
On top of that, they will continue to monitor and track the recommended stocks and send you updates whenever there are any.
When they decide that it’s no longer a stock that is worth holding, they will send you a “Sell” alert as well.
So, how much does it cost?
Motley Fool Rule Breaker‘s annual subscription usually costs about $299 a year.
Right now, if you subscribe to it using this link here, you can enjoy a special offer just for new members and get a one-year Motley Fool Rule Breaker subscription for only $99 which is just $1.90 a week.
What’s more, there is a 30-day membership fee-back guarantee.
What that means is that If you decide Motley Fool Rule Breaker isn’t for you, simply cancel your 1-year subscription within the first 30 days, and you’ll be refunded 100% of your membership fee immediately.